Do you remember this Reader? But I've literally seen the trends of marketing building momentum and how it effects my bottom line so I'm here to call bullsh!t. Last year, I was on cloud nine, signing DFY repurposing clients and averaging 3-4 Remixes per month. Then I took a month off for my wedding and things screeched to a violent halt. For 4 weeks, not a single sale came through because I cut off my top of funnel content Threads. When I got back into my groove late November/December, it wasn't until January that I started seeing the payoff of my momentum being built back up. Now that I've lived that, I'm prioritizing repurposing for my blog and pinning on Pinterest to build a lower lift top-of-funnel marketing funnel, but that's a whole other story. This is a little pep talk for you: If you feel like things are slow, look back at what you were doing two months ago. Better yet, look at the consistency of your current marketing strategy because if you're stopping and starting, your momentum is going to struggle to get going. Know what makes staying consistent with the platforms of your choice super easy? Repurposing. Get a taste of repurposing and create more content in one month than you did all of Q1 with a Remix. Felly p.s. What's going on around here?
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Just another unprofessional entrepreneur talking about marketing and falling in love.
Let’s be real, Reader. At the end of the day, all you want to do is record your podcast and let that be enough. Not the content creator of your business. Definitely not the social media strategist either. You want to hit record, get your message across, and let your podcast do the heavy lifting of bringing new listeners, leads, and sales into your business. And wouldn’t it feel damn good if you could leverage your podcast to… 3x your visibility among new listeners Bring in qualified leads...
Email Headers When Kristen - a mom of three, business coach, and the creator of Money Spray - came to me, she said something I hear on nearly every sales call ⤵️ “I know I have good stuff… I just need the bandwidth to bring it to life.”Like you, Reader, Kristen had a bank of high-performing content, but lacked the time, structure, and fresh perspective to repurpose it effectively.She’d also just launched a physical product, juggling it alongside her mentorship business, which left zero room...
I found myself hospitalized by surprise at the end of April, Reader. After 2 sleepless nights, I woke up the Saturday before Easter with the vision in my left eye completely blurred out. Like there was something on the lens because I could see peripherally, but straight ahead looked like I'd put on my father's extra-strength prescription glasses. Like a true millennial, I thought, "That's annoying," and proceeded to ignore it. I went to Easter lunch on Sunday, I went about work as normal on...