Just another unprofessional entrepreneur talking about marketing and falling in love.
Marketing Momentum is REAL
|
Do you remember this Reader? But I've literally seen the trends of marketing building momentum and how it effects my bottom line so I'm here to call bullsh!t. Last year, I was on cloud nine, signing DFY repurposing clients and averaging 3-4 Remixes per month. Then I took a month off for my wedding and things screeched to a violent halt. For 4 weeks, not a single sale came through because I cut off my top of funnel content Threads. When I got back into my groove late November/December, it wasn't until January that I started seeing the payoff of my momentum being built back up. Now that I've lived that, I'm prioritizing repurposing for my blog and pinning on Pinterest to build a lower lift top-of-funnel marketing funnel, but that's a whole other story. This is a little pep talk for you: If you feel like things are slow, look back at what you were doing two months ago. Better yet, look at the consistency of your current marketing strategy because if you're stopping and starting, your momentum is going to struggle to get going. Know what makes staying consistent with the platforms of your choice super easy? Repurposing. Get a taste of repurposing and create more content in one month than you did all of Q1 with a Remix. Felly p.s. What's going on around here?
|
Felly Day Studio
Just another unprofessional entrepreneur talking about marketing and falling in love.
Reader, last week, I told you about using angles; today, I'm going to show you. For this example, the original piece of content will be inspirational. I'm going to show you 4 different examples using the angles of Objection, Limiting Belief, Myth and Mistakes so you can see how we take clients' inspiration posts and turn them into sales content. Inspirational to Objection: How I went from STRUGGLE to DESIRE You think you can't achieve DESIRE because of STRUGGLE Example of a systems...
Reader.There's one topic that every single time I teach it, I swear I'm watching people's brains implode. Their faces resemble something like this: 🤯🤯🤯.And it's funny to me, because it's quite a simple concept but it's also something I've never seen or heard another content repurposer talk about.That topic is Angles. Angles are the lens that you put in front of your content to change it from one angle to another.Here at FDStudio, we have 8 that we swear by: Myth Mistake Limiting Belief...
Reader, you're not repeating yourself enough. I can guarantee that you're not repeating yourself enough. Tell me: Does your audience repeat back your messaging to you when buying your offer? Do people show up in your DMs saying they saw/heard something that is similar or relates to your offer and messaging and tell you it made them think of you?If you said no to either of those, you're not repeating yourself enough. Why does this matter? When people naturally repeat your message, it means its...