It's another week of being unprofessional Reader. And I decided to kick it off with an unprofessional start by ditching the Unprofessional Newsletter and starting the Repurposing Lounge. If you're an avid Thriend, you may have seen me dream up this name a few months ago and not know what to do with it. Well, an email newsletter sounds like the perf place to lounge and chat repurposing if you ask me! You can expect to hear lots of repurposing-based content, my reg unprofessional pop-ins, and I want to start sharing how I would repurpose hot content I see going off on the internet. But before we dive into the first episode, I'd love to hear from you how your holidays went! Did you take time off or were you like me and ticking off backend projects like a madman? Lounging off until next week, p.s. There is one beta spot left for Repurposing Unlimited and I think it has your name on it Reader. |
Just another unprofessional entrepreneur talking about marketing and falling in love.
Reader, you're not repeating yourself enough. I can guarantee that you're not repeating yourself enough. Tell me: Does your audience repeat back your messaging to you when buying your offer? Do people show up in your DMs saying they saw/heard something that is similar or relates to your offer and messaging and tell you it made them think of you?If you said no to either of those, you're not repeating yourself enough. Why does this matter? When people naturally repeat your message, it means its...
Visibility is cool, right, Reader? But you've probably hit the point where chasing views lost it's shine and now you're looking for paying clients. Repurposed content isn't just copy-pasting, it's changing the angle. Take your content and transform it from an inspirational story to addressing an objection.When you consistently share your processes from different angles, your audience will notice that you know what you're talking about. Think about it: If you can address objections, mistakes,...
It might feel that the algorithm gods are against you Reader, but do you want to know a harsh truth?It's not the algorithm keeping you small; it's the fact that you're only consistently showing up on one platform.Whether Tiktok gets banned, Zuck keeps running his mouth or Google does another trashdate that fucks your SEO, the answer to all your fears right now is an omnipresence.Showing up on 3+ platforms will stop your ongoing battle with the algorithm gods by building simultaneously in...