Testing New Platforms


It's another week of being unprofessional Reader.

And while we're all relaxing on the couch reading our emails, I wanted to talk about how I decide and test new platforms.

If you've been in my space for a minute, you'll have heard me talk about how marketing strategies are ever-evolving. In fact, this time last year, I was planning and preparing to test Pinterest for my business.

Well, I didn't see the results I was looking for, I also wasn't the most consistent with creating new content and so this year, I've set my sites on a different platform: Linkedin.

Which might make you laugh, I mean, I am known as the unprofessional entrepreneur, what am I doing on a platform for professionals?

Well I believe that we can own any platform we want to or in my case, build an unprofessional space in the middle of a professional platform.

The reasons I'm testing LinkedIn:

  1. Instagram is...tanking.
  2. Text-based content suits my creation process
  3. Multiple service provider friends have reported back great success from high ticket clients on the platform.

And so I'm giving it 90 days. Q1 is my trial period for the platform.

My strategy is simple, post 3 times a week and aim to engage back with others 2-3 times a week.

Thankfully, I've already got a contract with the best Linkedin strategist around to take over managing my engagement because the content, I can do. Connecting, DMing, engaging on the platform...meh.

What about you, what's your marketing plans for 2025? Do you already have them mapped out or are you still deciding and testing to see what makes the cut?

Don't worry, I'll report back in April if Linkedin has made the cut or if I'm moving onto something else!

Lounging off until next week,


Felly

p.s. There is one beta spot left for Repurposing Unlimited, and multiple people have inquired this week alone. It's time to get off the fence, Reader.

p.s.s. have you signed up for the Rulebreaker Summit? Samantha's talk about selling every day in 2024 lit a fire under my ass.

Felly Day Studio

Just another unprofessional entrepreneur talking about marketing and falling in love.

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