Just another unprofessional entrepreneur talking about marketing and falling in love.
Your Pre-loved Content Holds your Best Ideas
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If I had a dollar for everytime someone said they don't know what to post... But seriously Reader, knowing what to post and ideas for that content are 2 major parts of your content strategy so if you're unsure on your straetgy, start there first. If you do have a strategy and you're still struggling with content ideas, I have some good news that might feel like bad news. Your existing content holds your best content ideas. The bad news is you need to dig through your content archive and find it. The good news is, you know exactly where to look to find it. But when you really start digging through your old emails, podcast episodes and Instagram posts, you'll start to remember how much feedback you got on certain posts, how you signed a client, and they immediately referenced a specific podcast episode. From there, it's a matter of taking the ideas shared, the stories told, and the messaging used and bringing them up to date to where your business is currently. Which is the fun part. So Reader, if you're stuck for content ideas right now, which content will you start digging through? And you know I have to mention it, but if you don't want to dig through your content, you can always hire my team to do it for you. Felly p.s. What's going on around here?
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Felly Day Studio
Just another unprofessional entrepreneur talking about marketing and falling in love.
Don't worry, this happened back in 2022, Reader. I was on a mastermind call with this coach I'd looked up to for years and I was feeling good. I'd finally mapped out an offer called "the Remix," to fill a gap in my offer suite. It was perfect for all the leads I was getting that didn't want DFY content repurposing but knew they weren't making the most of their pre-loved content. But when I explained the offer to this coach, she looked at me and said "No one wants that. People hire DFYers to...
Email Headers Hey Reader, If you’ve been on the internet for any amount of time, you’ve probably heard IG gurus preach - “Just repurpose your content.” They make it sound like a silver bullet - the easy fix to how draining content creation can be. So, you gave it a shot. You copy-pasted part of your blog onto your email. And, chopped the “good one-liners” from your long YouTube video to 30-second reels. But…not much happened. Saves were lower than usual. DMs were quieter. And, sales from your...
You know I'm big on omnipresent marketing, Reader. I've got several podcast episodes about this one, which was the fourth I ever released, and then this interview I recently did with Latesha for the Unprofessional Marketing Series. But I'm also big on not trying to show up everywhere. I want you to focus on marketing on the platforms you have the capacity for. So that's why this week I wanted to ask you if you're actually taking advantage of the platforms you're committed too. Are you posting...