Email Headers When Kristen - a mom of three, business coach, and the creator of Money Spray - came to me, she said something I hear on nearly every sales call ⤵️ “I know I have good stuff… I just need the bandwidth to bring it to life.”Like you, Reader, Kristen had a bank of high-performing content, but lacked the time, structure, and fresh perspective to repurpose it effectively.She’d also just launched a physical product, juggling it alongside her mentorship business, which left zero room...
about 1 month ago • 1 min read
I found myself hospitalized by surprise at the end of April, Reader. After 2 sleepless nights, I woke up the Saturday before Easter with the vision in my left eye completely blurred out. Like there was something on the lens because I could see peripherally, but straight ahead looked like I'd put on my father's extra-strength prescription glasses. Like a true millennial, I thought, "That's annoying," and proceeded to ignore it. I went to Easter lunch on Sunday, I went about work as normal on...
about 2 months ago • 2 min read
Okay Reader, If you want to show up as a thought leader across multiple platforms, you can’t afford to let content creation be your bottleneck. You need a system that repurposes your secondhand content and turns it into scroll-stopping content ideas. And that’s exactly what Remix helps you do. With a Remix, I turn 10 of your strongest expert content pieces into 100 high-converting content ideas tailored to your brand voice, values, and marketing strategy. Unlike your VA, who might do a quick...
about 2 months ago • 1 min read
Don't worry, this happened back in 2022, Reader. I was on a mastermind call with this coach I'd looked up to for years and I was feeling good. I'd finally mapped out an offer called "the Remix," to fill a gap in my offer suite. It was perfect for all the leads I was getting that didn't want DFY content repurposing but knew they weren't making the most of their pre-loved content. But when I explained the offer to this coach, she looked at me and said "No one wants that. People hire DFYers to...
about 2 months ago • 1 min read
Email Headers Hey Reader, If you’ve been on the internet for any amount of time, you’ve probably heard IG gurus preach - “Just repurpose your content.” They make it sound like a silver bullet - the easy fix to how draining content creation can be. So, you gave it a shot. You copy-pasted part of your blog onto your email. And, chopped the “good one-liners” from your long YouTube video to 30-second reels. But…not much happened. Saves were lower than usual. DMs were quieter. And, sales from your...
about 2 months ago • 1 min read
You know I'm big on omnipresent marketing, Reader. I've got several podcast episodes about this one, which was the fourth I ever released, and then this interview I recently did with Latesha for the Unprofessional Marketing Series. But I'm also big on not trying to show up everywhere. I want you to focus on marketing on the platforms you have the capacity for. So that's why this week I wanted to ask you if you're actually taking advantage of the platforms you're committed too. Are you posting...
2 months ago • 1 min read
Email Headers I've been there, Reader. You want to make the best use of your pre-loved content without… Boring TF outta your audience by rehashing the same content over and over again Repeating yourself 100 times Hitting creative blocks generating new content. Good, because that’s EXACTLY what the Remix will do. When you purchase the Remix, for every expert content piece you share (like a podcast, email, or blog!) - I create 10 brand new content ideas you can use to talk about your offer in...
2 months ago • 1 min read
Staring at a blank caption box is intimidating, Reader. And yet, we all end up stuck there. With a million ideas swirling our head and no clear idea of what to post today to keep moving the needle forward in your business.So you end up doom scrolling or worse, avoiding creating anything. And then nothing happens, you feel frustrated, add on more pressure and...repeat the cycle all over again the next day. The Remix was created so that you never have to go through this cycle again. When you...
2 months ago • 1 min read
If I had a dollar for everytime someone said they don't know what to post... But seriously Reader, knowing what to post and ideas for that content are 2 major parts of your content strategy so if you're unsure on your straetgy, start there first. If you do have a strategy and you're still struggling with content ideas, I have some good news that might feel like bad news. Your existing content holds your best content ideas. The bad news is you need to dig through your content archive and find...
3 months ago • 1 min read