Don't worry, this happened back in 2022, Reader. I was on a mastermind call with this coach I'd looked up to for years and I was feeling good. I'd finally mapped out an offer called "the Remix," to fill a gap in my offer suite. It was perfect for all the leads I was getting that didn't want DFY content repurposing but knew they weren't making the most of their pre-loved content. But when I explained the offer to this coach, she looked at me and said "No one wants that. People hire DFYers to...
5 days ago • 1 min read
Email Headers Hey Reader, If you’ve been on the internet for any amount of time, you’ve probably heard IG gurus preach - “Just repurpose your content.” They make it sound like a silver bullet - the easy fix to how draining content creation can be. So, you gave it a shot. You copy-pasted part of your blog onto your email. And, chopped the “good one-liners” from your long YouTube video to 30-second reels. But…not much happened. Saves were lower than usual. DMs were quieter. And, sales from your...
7 days ago • 1 min read
You know I'm big on omnipresent marketing, Reader. I've got several podcast episodes about this one, which was the fourth I ever released, and then this interview I recently did with Latesha for the Unprofessional Marketing Series. But I'm also big on not trying to show up everywhere. I want you to focus on marketing on the platforms you have the capacity for. So that's why this week I wanted to ask you if you're actually taking advantage of the platforms you're committed too. Are you posting...
12 days ago • 1 min read
Email Headers I've been there, Reader. You want to make the best use of your pre-loved content without… Boring TF outta your audience by rehashing the same content over and over again Repeating yourself 100 times Hitting creative blocks generating new content. Good, because that’s EXACTLY what the Remix will do. When you purchase the Remix, for every expert content piece you share (like a podcast, email, or blog!) - I create 10 brand new content ideas you can use to talk about your offer in...
14 days ago • 1 min read
Staring at a blank caption box is intimidating, Reader. And yet, we all end up stuck there. With a million ideas swirling our head and no clear idea of what to post today to keep moving the needle forward in your business.So you end up doom scrolling or worse, avoiding creating anything. And then nothing happens, you feel frustrated, add on more pressure and...repeat the cycle all over again the next day. The Remix was created so that you never have to go through this cycle again. When you...
19 days ago • 1 min read
If I had a dollar for everytime someone said they don't know what to post... But seriously Reader, knowing what to post and ideas for that content are 2 major parts of your content strategy so if you're unsure on your straetgy, start there first. If you do have a strategy and you're still struggling with content ideas, I have some good news that might feel like bad news. Your existing content holds your best content ideas. The bad news is you need to dig through your content archive and find...
26 days ago • 1 min read
Do you remember this Reader?At one point, people started saying that building momentum through marketing wasn't real. They said you could stop and start marketing as you pleasec, and it wouldn't affect your sales if you were doing it right. But I've literally seen the trends of marketing building momentum and how it effects my bottom line so I'm here to call bullsh!t. Last year, I was on cloud nine, signing DFY repurposing clients and averaging 3-4 Remixes per month. Then I took a month off...
2 months ago • 1 min read
Reader, last week, I told you about using angles; today, I'm going to show you. For this example, the original piece of content will be inspirational. I'm going to show you 4 different examples using the angles of Objection, Limiting Belief, Myth and Mistakes so you can see how we take clients' inspiration posts and turn them into sales content. Inspirational to Objection: How I went from STRUGGLE to DESIRE You think you can't achieve DESIRE because of STRUGGLE Example of a systems...
3 months ago • 1 min read
Reader.There's one topic that every single time I teach it, I swear I'm watching people's brains implode. Their faces resemble something like this: 🤯🤯🤯.And it's funny to me, because it's quite a simple concept but it's also something I've never seen or heard another content repurposer talk about.That topic is Angles. Angles are the lens that you put in front of your content to change it from one angle to another.Here at FDStudio, we have 8 that we swear by: Myth Mistake Limiting Belief...
3 months ago • 1 min read