Do you remember this Reader?At one point, people started saying that building momentum through marketing wasn't real. They said you could stop and start marketing as you pleasec, and it wouldn't affect your sales if you were doing it right. But I've literally seen the trends of marketing building momentum and how it effects my bottom line so I'm here to call bullsh!t. Last year, I was on cloud nine, signing DFY repurposing clients and averaging 3-4 Remixes per month. Then I took a month off...
about 1 month ago • 1 min read
Reader, last week, I told you about using angles; today, I'm going to show you. For this example, the original piece of content will be inspirational. I'm going to show you 4 different examples using the angles of Objection, Limiting Belief, Myth and Mistakes so you can see how we take clients' inspiration posts and turn them into sales content. Inspirational to Objection: How I went from STRUGGLE to DESIRE You think you can't achieve DESIRE because of STRUGGLE Example of a systems...
2 months ago • 1 min read
Reader.There's one topic that every single time I teach it, I swear I'm watching people's brains implode. Their faces resemble something like this: 🤯🤯🤯.And it's funny to me, because it's quite a simple concept but it's also something I've never seen or heard another content repurposer talk about.That topic is Angles. Angles are the lens that you put in front of your content to change it from one angle to another.Here at FDStudio, we have 8 that we swear by: Myth Mistake Limiting Belief...
2 months ago • 1 min read
Reader, you're not repeating yourself enough. I can guarantee that you're not repeating yourself enough. Tell me: Does your audience repeat back your messaging to you when buying your offer? Do people show up in your DMs saying they saw/heard something that is similar or relates to your offer and messaging and tell you it made them think of you?If you said no to either of those, you're not repeating yourself enough. Why does this matter? When people naturally repeat your message, it means its...
3 months ago • 1 min read
Visibility is cool, right, Reader? But you've probably hit the point where chasing views lost it's shine and now you're looking for paying clients. Repurposed content isn't just copy-pasting, it's changing the angle. Take your content and transform it from an inspirational story to addressing an objection.When you consistently share your processes from different angles, your audience will notice that you know what you're talking about. Think about it: If you can address objections, mistakes,...
3 months ago • 1 min read
It might feel that the algorithm gods are against you Reader, but do you want to know a harsh truth?It's not the algorithm keeping you small; it's the fact that you're only consistently showing up on one platform.Whether Tiktok gets banned, Zuck keeps running his mouth or Google does another trashdate that fucks your SEO, the answer to all your fears right now is an omnipresence.Showing up on 3+ platforms will stop your ongoing battle with the algorithm gods by building simultaneously in...
3 months ago • 1 min read
You've heard me talk about how we help our clients triple their visibility with unlimited content, Reader. But what I haven't talked about is what happens after that. You might be thinking, "Cool, okay, more views. Views don't pay my bills."And you're right. I'm right there with you that vanity metrics aren't all it; they're sexy, but don't equate to dollar signs.But do you know what happens when you grow your visibility? You grow your brand awareness. You grow your reputation.And those two...
3 months ago • 1 min read
It's another week of being unprofessional Reader. And while we're all relaxing on the couch reading our emails, I wanted to talk about how I decide and test new platforms.If you've been in my space for a minute, you'll have heard me talk about how marketing strategies are ever-evolving. In fact, this time last year, I was planning and preparing to test Pinterest for my business.Well, I didn't see the results I was looking for, I also wasn't the most consistent with creating new content and so...
3 months ago • 1 min read
It's another week of being unprofessional Reader. And I decided to kick it off with an unprofessional start by ditching the Unprofessional Newsletter and starting the Repurposing Lounge. If you're an avid Thriend, you may have seen me dream up this name a few months ago and not know what to do with it. Well, an email newsletter sounds like the perf place to lounge and chat repurposing if you ask me! You can expect to hear lots of repurposing-based content, my reg unprofessional pop-ins, and I...
4 months ago • 1 min read